NiA Ltd. headquartered in the National Capital Region (NOIDA) is a one - of - its - kind institute in South East Asia, providing contemporary and quality international level programs in Advertising, Public Relations, Communications Management, Graphic Design and now Management at NBS - (NiA Business School). Established by industry professionals, NiA Ltd. is a corporate body. Its mission is to create a practical and industry oriented approach towards education, training and build a renewable talent bank for the media and communications industry. NiA Ltd. intends to establish its business school - National Business School (NBS) - that will apply to AICTE in due course before it starts to function. At the moment NBS is functioning only as a study center of the Punjab Technical University (PTU) and all the MBA programs are offered as per the university but with NiA advantages. NiA is a registered limited company and an autonomous institute. It is not a university under the UGC act and does not confer any degrees.