Post Graduate Program
in Advertising & Communication
Management
(PGPACM)
The fastest growing sector of the communication industry, Advertising has evolved to become the first choice of young professionals across India.

This program offers the best learning ground, a comprehensive all round training and provides the right stepping stone towards a career in leading Advertising Agencies, Design Houses, Media Houses, Public Relations Firms and Event Management Companies. Students are offered vigorous instruction in this One year fast track program preparing them for the pace and hard work required by this demanding career.

Backed by senior advertising professionals from the industry, the NiA programs are well designed and contemporary in nature. Continuous interaction with professionals and working on real projects makes our student the right professional to fit in the global environ of today's industry.

Placement assistance is offered to all successful candidates.

Admission Information

Fee: An all-inclusive fee for the One Year Diploma Program is Rs. 90,000/- plus applicable local taxes. All students should refer to the fee plan for details. All fees once paid are non refundable.

Fees can be paid either by Cheque or Demand Draft in the name of 'National Institute of Advertising' payable at Bhubaneswar.

Eligibility: The basic qualification for admission is graduation in any discipline with good communication skills and enthusiasm for hard work. Students having cleared post graduation in any discipline and with work experience may also apply.

Selection Procedure: Selection among eligible candidates is made on the basis of applicants' academic record and Personal Interview. This procedure is uniform for everybody. Selected candidates are informed individually, by letter. The admission list is also displayed at the Institute and posted on the Institute website.
How to Apply: Applicants are advised to apply giving complete particulars as mentioned in the form. The form is enclosed with this leaflet. You may also download the same from www.niaindia.org. Please check for interview dates.

Your admission to the course will be considered only on your presenting a complete registration form with all duly attested documents and a registration fee of Rs. 900/- by Demand Draft in the name of 'National Institute of Advertising' payable at Bhubaneswar.

Duration: 1 Year (Approx. 10 Months) 2 Semesters

Awarding Body:
National Institute of Advertising

Note: NiA is a registered private institute and not a university under the UGC act and does not award degrees.

Curriculum

Advertising & Communication Management
(PGPACM)

Semester I
Marketing Management
Account Management
Public Relations & Corporate Communication
Creative Planning
Direct Marketing & Sales

Semester II
Sales Promotion Strategies
Event Management
Media Planning
New Age Marketing (CRM, Digital, Retail)
Advertising Case Studies
Workshops & Guest Lectures by
Senior Industry Leaders

Design Workshop
Digital Marketing Workshop
Production – Press & Channel Visit
Individual Term Paper (compulsory)
Viva