The most desired component in any sector of the industry, Brand Management is slated to become the first choice of young professionals from any stream across India.

NiA's programs offer the best learning ground, a comprehensive all round training and provides the right stepping stone towards a career in leading companies across sectors. Students are offered vigorous instruction in this One year (10 months) fast track program preparing them for the pace and hard work required by this demanding career.

Backed by senior advertising professionals from the industry, the NiA programs are well designed and contemporary in nature. Continuous interaction with professionals and working on real projects makes our student the right professional to fit in the global environ of today's industry.

Placement assistance is offered to all successful candidates.

Admission Information

Fee: An all-inclusive fee for the One Year Diploma Program is Rs. 90,000/- plus applicable local taxes. All students should refer to the fee plan for details. All fees once paid are non refundable.

Fees can be paid either by Cheque or Demand Draft in the name of 'National Institute of Advertising' payable at Bhubaneswar.

Eligibility: The basic qualification for admission is graduation in any discipline with good
communication skills and enthusiasm for hard work. Students having cleared post graduation in any discipline and with work experience may also apply.

Selection Procedure: Selection among eligible candidates is made on the basis of applicants' academic record and Personal Interview. This procedure is uniform for everybody. Selected candidates are informed individually, by letter. The admission list is also displayed at the Institute and posted on the Institute website.

How to Apply: Applicants are advised to apply giving complete particulars as mentioned in the form. The form is enclosed with this leaflet. You may also download the same from www.niaindia.org. Please check for interview dates.

Your admission to the course will be considered only on your presenting a complete registration form with all duly attested documents and a registration fee of Rs. 900/- by Demand Draft in the name of 'National Institute of Advertising' payable at Bhubaneswar.

Duration: 1 Year (Approx. 10 Months)
2 Semesters

Awarding Body:
National Institute of Advertising
Regional College of Management, Bhubaneswar.

Note: NiA/RCM are registered private institute and not university under the UGC act and do not award degrees.

Curriculum

Brand Management (PGPBM)

Semester I
Marketing Management
Consumer Behavior
Public Relations & Corporate Communication
Creative Planning
International Marketing

Semester II
Brand Management
Event Management
Media Planning
New Age Marketing (CRM, Digital, Retail)
Advertising Case Studies
Workshops & Guest Lectures by
Senior Industry Leaders
Design Workshop
Digital Marketing Workshop
Production – Press & Channel Visit
Individual Term Paper (compulsory)
Viva